After last week’s presentation at TED Global 2010, Giles met Addy Dugdale – from Fast Company for a quick interview about Giles, the app, its history and the future role of Telcos and why they need to innovate in order to avoid their “vanilla data pipes” destiny.
The article does a wonderful job of summarising ON’s story: a long-running project where sociologists and psychologists were involved to identify mobile users’ need. And insists on one of the most important aspects of the app and the philosophy behind it: guarding your privacy.
If you want to know more then please head over to Fast Company for more.
If you have questions about ON or troubles installing the app, then get in touch on Twitter or Facebook!
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