Android users click ads 80% more often compared to iOS
So last week I reported that iPhone makes the most from mobile phone advertising. However a report by Chitika, the on-line advertising network, has revealed that Android users click ads a lot more frequently than iOS users. According to the stats, 80% more Android users click the ads they’re presented with than those that use the iPhone. Have a gander at the numbers in the chart below:
Not Every iPhone Owner is a Super User
You would expect everyone who owns Apple’s smartphone to make use of its basic multimedia options as, after all, the explanatory videos are quite …well explanatory, wouldn’t you? It turns out that’s is not always the case, as a puzzled Ewan of Mobile Industry Review recently found out. Have a look at the anecdote: it’s clearly a common misconception that the moment a user gets given an iPhone (or a smartphone,) they gain the skills and experience required to fluently use it. There are still hours of education ahead of operators and handsets manufacturers and application developers like ourselves before we get to see a wide-range adoption of most multimedia functionalities. It’s something we continuously work on to try and improve from our side with our apps however it’s not always easy!
The State of the GeoSocial Universe [Infographic]
This neatly put together infographic highlights our social network usage against the huge adoption of mobile phones which is currently at 4.6 billion worldwide. According to the graphic, Facebook has over 500 million users with roughly one third of them accessing their accounts via mobile devices (by the way we are on Facebook too: you can look us up on http://www.facebook.com/lifeisbetteron). Other networks such as Foursquare, Gowalla, Brightkite, and Loopt, all of which are entirely dependent on mobile apps, have 100% of their users within the mobile sphere. Where do all these social platforms intersect with mobile devices, have they become ‘GeoSocial’?
Privacy Is Not A Problem For The Tech Savvy Youth
You’ve all probably read articles about young adult’s shock and dismay at being rejected from college admission or even jobs due to the photography and comments posted on their social network profiles. The frequent social media users may have learnt this the hard way but now they are more concerned about their personal information and have taken steps to monitor no matter who posts it.
Indeed – according to a survey conducted by Harris Poll in April, 85% of the millennials understand that participating in social media networks meant giving up some form of privacy. Additionally as many as 81% of them admit that their social network profiles are only a snapshot of who they really are anyway.
Why Smartphone Adoption May Not Be as Big as You Think
Following on from the earlier article on not all smartphones owners getting the most out of their products. Mashable reports forecasts that have predicted a mobile future for us, mobile web and geo-location being the next step for social media. Technology is rapidly changing and becoming more efficient and the global adoption rates for smart phones have been exponentially increasing over the past few years but the overall penetration is still low. So is the mobile web and application revolution as big as it’s hyped up to be, how come only a few of us own smartphones?
Is Motorola back with a vengeance?
Recent statistics from Appdata have shown that Motorola’s Motoblur’s Facebook application activation rate has gone through the roof (nearly 3.5 million users have activated their Motoblur account in the past 3 weeks). This is a clear sign that the Droid 2 handset is performing well since its release and quite a surprise as everyone might have forgotten about them too soon.
USA Today to remake itself to stress digital operations
USA today is a newspaper with a very fascinating history and was one of the first to bring colours and photos to the American audience. However in recent years the paper has seen a decreasing turnover partly due to the collapse of the advertising revenue. And as a direct consequence USA Today announced that it will shift from a print business model to a digital business model in the near future. It will now emphasise on breaking news on its website (the promise is that they will be published within 30 mins) as well as making more content available in digital form in an effort to win a bigger share of the tablet and mobile phone news market.
And finally don’t forget our competition to win a $40 Amazon voucher (or its equivalent) to celebrate the worldwide release of ON. What do you need to do to win? Just give us your feedback about ON via email before the 11th September and we’ll pick our favourite to win!
