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	<title>Life is better On</title>
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		<title>Weekly Mobile Mash-up #14</title>
		<link>http://blog.lifeisbetteron.com/2010/09/01/weekly-mobile-mash-up-14/</link>
		<comments>http://blog.lifeisbetteron.com/2010/09/01/weekly-mobile-mash-up-14/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 16:53:59 +0000</pubDate>
		<dc:creator>Aurelien</dc:creator>
				<category><![CDATA[mash-up]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[geolocation]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[Mobile Industry Review]]></category>
		<category><![CDATA[motoblur]]></category>

		<guid isPermaLink="false">http://blog.lifeisbetteron.com/?p=1432</guid>
		<description><![CDATA[Android users click ads 80% more often compared to iOS So last week I reported that iPhone makes the most from mobile phone advertising. However a report by Chitika, the&#8230; <a href="http://blog.lifeisbetteron.com/2010/09/01/weekly-mobile-mash-up-14/" class="excerpt-readmore">&#8230;read more</a>]]></description>
			<content:encoded><![CDATA[<h2><strong>Android users click ads 80%  more often compared to iOS</strong></h2>
<p style="text-align: justify;">So last week I reported that <a href="http://blog.lifeisbetteron.com/2010/08/25/weekly-mobile-mash-up-13/">iPhone makes the most from mobile phone advertising</a>. However a report by <a href="http://chitika.com/research/2010/android-users-80-more-valuable-than-iphone-users/" target="_blank">Chitika</a>, the on-line advertising network, has revealed that <strong>Android users click ads a lot more frequently than iOS users</strong>. According to the stats, 80% more Android users click the ads they&#8217;re presented with than those that use the iPhone. Have a gander at the numbers in the chart below:</p>
<p style="text-align: center;"><a href="http://phandroid.com/wp-content/uploads/2010/08/CTR-of-Android-vs-Apple.png" rel="shadowbox[post-1432];player=img;"><img class="alignnone size-full wp-image-1122" title="CTR of Android vs Apple" src="http://phandroid.com/wp-content/uploads/2010/08/CTR-of-Android-vs-Apple.png" alt="" width="481" height="289" /></a></p>
<h2><strong>Not Every iPhone Owner is a Super User</strong></h2>
<p style="text-align: justify;">You would expect everyone who owns Apple&#8217;s smartphone to make use of its basic multimedia options as, after all, the explanatory videos are quite &#8230;well explanatory, wouldn&#8217;t you? It turns out that&#8217;s is not always the case, as a puzzled Ewan of <a href="http://www.mobileindustryreview.com/">Mobile Industry Review</a> recently found out. Have a look at the <a href="http://www.mobileindustryreview.com/2010/08/the-iphone-user-fallacy-not-everyones-a-super-user.html">anecdote</a>: it&#8217;s clearly<strong> a common misconception that the moment a user gets given an iPhone (or a smartphone,) they gain the skills and experience required to fluently use it</strong>. There are still hours of education ahead of operators and handsets manufacturers and application developers like ourselves before we get to see a wide-range adoption of most multimedia functionalities. It&#8217;s something we continuously work on to try and improve from our side with our apps however it&#8217;s not always easy!</p>
<h2><strong>The State of the GeoSocial Universe [Infographic]</strong></h2>
<p style="text-align: justify;">This neatly put together <a href="http://mashable.com/2010/08/24/the-state-of-the-geosocial-universe-infographic/" target="_blank">infographic</a> highlights our <strong>social network usage against the  huge adoption of mobile phones</strong> which is currently at 4.6 billion worldwide. According to the graphic, Facebook has over 500 million users with roughly one third of them accessing their accounts via mobile devices (by the way we are on Facebook too: you can look us up on <a href="http://www.facebook.com/lifeisbetteron">http://www.facebook.com/lifeisbetteron</a>). Other networks such as <a href="http://foursquare.com/">Foursquare</a>, <a href="http://gowalla.com/">Gowalla</a>, <a href="http://brightkite.com/">Brightkite</a>, and <a href="http://www.loopt.com/">Loopt</a>, all of which are entirely dependent on mobile apps, have 100% of their users within the mobile sphere. Where do all these social platforms intersect with mobile devices, have they become &#8216;GeoSocial&#8217;?</p>
<p style="text-align: center;"><a href="hhttp://cdn.mashable.com/wp-content/uploads/2010/08/TheGeoSocialUniversev2_JESS3-640.jpg" rel="shadowbox[post-1432];player=img;"><img class="alignnone size-full wp-image-1122" title="The Geo-social universe" src="http://cdn.mashable.com/wp-content/uploads/2010/08/TheGeoSocialUniversev2_JESS3-640.jpg" alt="" width="531" height="687" /></a></p>
<p style="text-align: justify;">
<h2><strong>Privacy Is Not A Problem For The Tech Savvy Youth</strong></h2>
<p style="text-align: justify;">You&#8217;ve all probably read articles about <a href="http://www.utwente.nl/news/social-media-profile-can-affect-your-job-chances">young adult&#8217;s shock and dismay at being rejected from college admission or even jobs due to the  photography and comments posted on their social network profiles</a>. The frequent <a href="http://www.msnbc.msn.com/id/20202935/" target="_blank">social media users may have learnt this the hard way </a>but now they are more concerned about their personal information and have taken steps to monitor no matter who posts it.</p>
<p style="text-align: justify;">Indeed &#8211; according to a survey conducted by <a href="http://www.emarketer.com/Article.aspx?R=1007887" target="_blank">Harris Poll</a> in April, <strong>85% of the millennials understand that participating in social media networks meant giving up some form of privacy</strong>. Additionally as many as 81% of them admit that their social network profiles are only a snapshot of who they really are anyway.</p>
<h2><strong>Why Smartphone Adoption May Not Be as Big as You Think</strong></h2>
<p style="text-align: justify;">Following on from the earlier article on not all smartphones owners getting the most out of their products. <a href="http://mashable.com/2010/08/26/smartphone-adoption-trends/" target="_blank">Mashable</a> reports forecasts that have predicted a mobile future for us, mobile web and geo-location being the next step for social media. Technology is rapidly changing and becoming more efficient and the global adoption rates for <a href="http://mashable.com/2010/08/26/smartphone-adoption-trends/" target="_blank">smart phones have been exponentially increasing over the past few years </a>but the overall penetration is still low. So <strong>is the mobile web and application revolution as big as it&#8217;s hyped up to be, how come only a few of us own smartphones?</strong></p>
<h2><strong>Is Motorola back with a vengeance?</strong></h2>
<p style="text-align: justify;">Recent statistics from <a href="http://www.jtklepp.com/?p=915&amp;goback=.gde_3314_member_27828706" target="_blank">Appdata</a> have shown that Motorola&#8217;s <a href="http://www.facebook.com/motorola?ref=search#!/apps/application.php?id=14405921260">Motoblur&#8217;s Facebook application</a> activation rate has gone through the roof (<strong>nearly 3.5 million users have activated their Motoblur account in the past 3 weeks</strong>). This is a clear sign that the <a href="http://www.motorola.com/Consumers/US-EN/Consumer-Product-and-Services/Mobile-Phones/Motorola-DROID-2-US-EN">Droid 2 handset</a> is performing well since its release and quite a surprise as everyone might have forgotten about them too soon.</p>
<h2><strong>USA Today to remake itself to stress digital operations</strong></h2>
<p style="text-align: justify;"><a href="http://www.usatoday.com/" target="_blank">USA today</a> is a newspaper with a very fascinating history and was one of the first to bring colours and photos to the American audience. However in recent years the paper has seen a decreasing turnover partly due to the collapse of the advertising revenue. And as a direct consequence <a href="http://www.nytimes.com/2010/08/28/business/media/28paper.html?_r=2" target="_blank">USA Today announced</a> that it will shift from a print business model to a digital business model in the near future. It will now emphasise on breaking news on its website (the promise is that they will be published within 30 mins) as well as making <strong>more content available in digital form in an effort to win a bigger share of the tablet and mobile phone news market</strong>.</p>
<p style="text-align: justify;">And finally <a href="http://blog.lifeisbetteron.com/2010/08/27/on-is-now-available-in-the-us-and-in-the-rest-of-the-world/"><strong>don&#8217;t forget our competition to win a $40 Amazon voucher</strong></a> (or its equivalent) to celebrate the worldwide release of ON. What do you need to do to win? <a href="blog@lifeisbetteron.com">Just give us your feedback about ON via email before the 11th September</a> and we&#8217;ll pick our favourite to win!</p>
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		<title>ON gets Guardian coverage</title>
		<link>http://blog.lifeisbetteron.com/2010/08/31/the-guardian-article-about-on/</link>
		<comments>http://blog.lifeisbetteron.com/2010/08/31/the-guardian-article-about-on/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 11:43:03 +0000</pubDate>
		<dc:creator>Aurelien</dc:creator>
				<category><![CDATA[What they say about us]]></category>
		<category><![CDATA[Guardian]]></category>
		<category><![CDATA[Guardian Technology]]></category>
		<category><![CDATA[Richard Leggett]]></category>
		<category><![CDATA[Tom Grinsted]]></category>

		<guid isPermaLink="false">http://blog.lifeisbetteron.com/?p=1403</guid>
		<description><![CDATA[So good news seems to come in threes! Only last Friday we were celebrating ON&#8217;s availability for the US and in the rest of the world, launching our first-ever competition and&#8230; <a href="http://blog.lifeisbetteron.com/2010/08/31/the-guardian-article-about-on/" class="excerpt-readmore">&#8230;read more</a>]]></description>
			<content:encoded><![CDATA[<p>So good news seems to come in threes! Only last Friday we were celebrating <a href="http://blog.lifeisbetteron.com/2010/08/27/on-is-now-available-in-the-us-and-in-the-rest-of-the-world/">ON&#8217;s availability for the US and in the rest of the world</a>, <a href="http://blog.lifeisbetteron.com/2010/08/27/on-is-now-available-in-the-us-and-in-the-rest-of-the-world/">launching our first-ever competition</a> and now ON has been covered in the <a href="http://www.guardian.co.uk/lg-talking-technology"><strong>Guardian LG Talking Technology feature</strong></a>! We are, of course, delighted to be in there especially as the article is on a subject very close to the team&#8217;s heart (and broaching a subject that <a href="http://blog.lifeisbetteron.com/2010/08/24/send-sxsw/">we&#8217;d really like to talk about at SXSW 2011</a>): emerging mobile patterns from a user&#8217;s perspective!</p>
<p style="text-align: center;"><a href="http://blog.lifeisbetteron.com/wp-content/uploads/2010/08/ON_GuardianLGTechnology.png" rel="shadowbox[post-1403];player=img;"><img class="alignnone size-full wp-image-1122" title="Guardian's article about ON" src="http://blog.lifeisbetteron.com/wp-content/uploads/2010/08/ON_GuardianLGTechnology.png" alt="" width="523" height="446" /></a></p>
<p>The article features <a href="http://twitter.com/richardleggett">Richard Leggett</a>, an interactive app developer and <a href="http://twitter.com/TomGrinsted">Tom Grinsted</a>, interactive design manager at the Guardian&#8217;s digital agency who discuss how capabilities of the new phones have made a huge difference lately &#8220;even for those who don&#8217;t think of themselves as prolific social networkers&#8221; and how <a href="http://www.lifeisbetteron.com/">ON</a> can help along the way.</p>
<p>If you want to know more then please head over to <a href="http://www.guardian.co.uk/lg-talking-technology/social-networking-on-your-handset">Guardian&#8217;s article for more</a>.</p>
<p>And of course if you have questions about ON, then get in touch on <a href="http://twitter.com/lifeisbetteron">Twitter</a>, <a href="http://www.facebook.com/lifeisbetteron">Facebook</a> or take part in<strong> </strong><a href="http://blog.lifeisbetteron.com/2010/08/27/on-is-now-available-in-the-us-and-in-the-rest-of-the-world/"><strong>our competition to win a $40 (worth £25) voucher on Amazon</strong></a>!</p>
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		<title>ON is now available in the US and in the rest of the world!</title>
		<link>http://blog.lifeisbetteron.com/2010/08/27/on-is-now-available-in-the-us-and-in-the-rest-of-the-world/</link>
		<comments>http://blog.lifeisbetteron.com/2010/08/27/on-is-now-available-in-the-us-and-in-the-rest-of-the-world/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 10:22:58 +0000</pubDate>
		<dc:creator>Aurelien</dc:creator>
				<category><![CDATA[Beta Releases]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[1.5]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[us]]></category>

		<guid isPermaLink="false">http://blog.lifeisbetteron.com/?p=1372</guid>
		<description><![CDATA[Since February 2010, ON has been available in public beta to users from several countries including France and the UK. Unfortunately for some of you living in other countries you&#8230; <a href="http://blog.lifeisbetteron.com/2010/08/27/on-is-now-available-in-the-us-and-in-the-rest-of-the-world/" class="excerpt-readmore">&#8230;read more</a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://www.flickr.com/photos/chagiajose/"><img class="size-medium wp-image-1380 alignnone" title="Android ON world" src="http://blog.lifeisbetteron.com/wp-content/uploads/2010/08/3481592641_f03cec1e3c_b-300x284.jpg" alt="" width="168" height="159" /></a></p>
<p style="text-align: justify;">
<p style="text-align: justify;">Since <a href="http://blog.lifeisbetteron.com/2010/02/17/on-has-moved-into-public-beta/">February 2010</a>, ON has been available in public beta to users from several countries including France and the UK. Unfortunately for some of you living in other countries you might have experienced bugs when registering with an international number. In the past few months we’ve therefore been working very hard to make sure we bring ON to the highest number of people possible.</p>
<p style="text-align: justify;">With our release for 1.5 for Android, you can now enjoy ON fully if you’re in<strong> Taiwan, China, South Korea, Japan, Indonesia, Brazil, Italy, Luxembourg and in the US as well</strong>! So first thing to do is to <a href="http://www.lifeisbetteron.com/en/download/android"><strong>download the app</strong></a> <a href="http://www.lifeisbetteron.com/en/download/android"><strong>here</strong></a>, register with an email address and make sure you read our <a href="http://blog.lifeisbetteron.com/2010/06/11/how-to-join-on/">How to join ON post</a>!</p>
<p>For those of you who were already using ON, make sure you download the latest release from Android Market to discover the new implementations as we also added some cool new features:</p>
<ul>
<li>Clicking on a contact in the application now gets you directly to the conversation screen. It&#8217;s all in there : the latest status updates, the conversation threads and all options to contact the person.</li>
<li>When you import your contacts (the ones from your phone, exchange, Gmail, etc.), ON only synchronises a copy of them and lets your original details where they are as they are.</li>
</ul>
<p>ON Android release 1.5 is obviously big news and the ON team is excited to hear your feedback!</p>
<p style="text-align: right;">
<p style="text-align: justify;">So we’re launching a nice little competition so you can tell us what you <strong>REALLY like</strong> or what you <strong>REALLY dislike</strong> about ON (we want to hear all of it!).  Please get in touch via <a href="mailto:blog@lifeisbetteron.com">email</a> to let us know. The team will reward the best feedback submitted by the 11<sup>th</sup> of September with an Amazon voucher worth €30 (or the equivalent in your country – that would be $40 or £25 for example) and a whole bunch of high fives.</p>
<p>© <a title="Attribution-ShareAlike License" href="http://creativecommons.org/licenses/by-sa/2.0/">Some rights reserved</a> by <a href="http://www.flickr.com/photos/chagiajose/">Cha già José</a><br />
© <a title="Attribution-ShareAlike License" href="http://creativecommons.org/licenses/by/3.0/">Some rights reserved</a> by <a href="http://www.flickr.com/photos/horiavarlan/4290551550/">Horia Varlan</a></p>
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		<title>Weekly Mobile Mash-up #13</title>
		<link>http://blog.lifeisbetteron.com/2010/08/25/weekly-mobile-mash-up-13/</link>
		<comments>http://blog.lifeisbetteron.com/2010/08/25/weekly-mobile-mash-up-13/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 09:04:35 +0000</pubDate>
		<dc:creator>Aurelien</dc:creator>
				<category><![CDATA[mash-up]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[Dan Frommer]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[Honeycomb]]></category>
		<category><![CDATA[Mobile Entertainment]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[Nokia Messaging for Social Networks]]></category>
		<category><![CDATA[Stuart Dredge]]></category>
		<category><![CDATA[sxsw]]></category>
		<category><![CDATA[Symbian^3]]></category>

		<guid isPermaLink="false">http://blog.lifeisbetteron.com/?p=1347</guid>
		<description><![CDATA[All privacy and mobile news spotted by the ON team last week. Google Android&#8217;s dirty little secret. When Android was launched, Google had the great intentions in mind &#8211; freedom,&#8230; <a href="http://blog.lifeisbetteron.com/2010/08/25/weekly-mobile-mash-up-13/" class="excerpt-readmore">&#8230;read more</a>]]></description>
			<content:encoded><![CDATA[<p>All privacy and mobile news spotted by the ON team last week.</p>
<h2><strong>Google Android&#8217;s dirty little secret.</strong></h2>
<p><strong><a href="http://blog.lifeisbetteron.com"><img class="alignleft size-thumbnail wp-image-1364" title="Android Logo" src="http://blog.lifeisbetteron.com/wp-content/uploads/2010/08/android-logo-white-150x150.png" alt="" width="90" height="90" /></a></strong></p>
<p style="text-align: justify;"><strong><span style="font-weight: normal;">When Android was launched, Google had the great intentions in mind &#8211; freedom, openness, and good quality of software. As always with freedom comes a price and often unavoidable consequences. Remember Apple trying their very best to get AT&amp;T to relinquish device control for their iPhone deal and all the great lengths Google had gone to get the FCC and U.S. telecoms to agree to open access rules as part of the 700MHz auction. However Android has taken most of the gains and <a href="http://blogs.techrepublic.com.com/hiner/?p=5855" target="_blank">handed the power back to the telecoms</a>. So whatever happened to all the freedom they initially promised?</span></strong></p>
<h2><strong>Android&#8217;s next update to be called &#8216;Honeycomb&#8217;? </strong></h2>
<p style="text-align: justify;"><strong><span style="font-weight: normal;">A new rumour came up from <a href="http://www.androidcentral.com/after-gingerbread-next-android-version-be-called-honeycomb" target="_blank">TechRadar</a> and their &#8216;multiple sources&#8217; that confirmed the next version of Google&#8217;s Android following the 3.0 update (Gingerbread) would be called &#8216;Honeycomb&#8217;. Following Google&#8217;s previous naming conventions for the OS, it&#8217;s easy for one to assume that a snack starting with the letter &#8216;H&#8217; would be the next update. The previous named versions are as following: 1.5 (&#8216;Cupcake&#8217;), 1.6 (&#8216;Donut&#8217;), 2.0/1 (&#8216;Eclair&#8217;), 2.2 (&#8216;Froyo&#8217;). Well, the biggest question we&#8217;ve got regarding this name is: Who&#8217;s Android&#8217;s sweet tooth?</span></strong></p>
<h2><strong>The Blackberry Android&#8230; coming soon? </strong></h2>
<p style="text-align: justify;"><strong><span style="font-weight: normal;"><a href="http://blog.lifeisbetteron.com"><img class="alignright size-thumbnail wp-image-1365" title="Blackberry" src="http://blog.lifeisbetteron.com/wp-content/uploads/2010/08/blackberry_logo-Copy-150x150.jpg" alt="" width="150" height="150" /></a>RIM&#8217;s brand new updated Blackberry 6 operating system is still miles behind its arch rivals, Apple&#8217;s iPhone and Google&#8217;s Android. <a href="http://twitter.com/fromedome">Dan Frommer</a> of <a href="http://twitter.com/businessinsider">Business Insider</a> believes the time has come for <a href="http://www.businessinsider.com/rim-android-blackberry-2010-8" target="_blank">RIM to make a difficult but important move</a> to secure their future. He thinks it&#8217;s time for them to stop wasting developing their own OS and application platform, and switch to the Android which is the only real competitor for Apple&#8217;s iOS platform. The company is still selling plenty of its iconic Blackberry devices &#8211; much thanks to new international expansion and carrier sales but it&#8217;s no longer a software leader. Potentially risking the decline into a low-end, low-margin player&#8230;</span></strong></p>
<p style="text-align: justify;"><strong><span style="font-weight: normal;"><span id="more-1347"></span></span></strong></p>
<h2><strong>More than 100 million use Google Maps for mobile. </strong></h2>
<p><strong><span style="font-weight: normal;"><a href="http://blog.lifeisbetteron.com/"><img class="alignleft" title="google maps" src="http://maps.google.com/maps/api/staticmap?markers=45.5225737,-73.5744291&amp;zoom=15&amp;size=70x71&amp;key=ABQIAAAAu3fxJ1BgxWGcVfsVd6Ng5xQmamhD_0dE1-BAPMWZB9iPeEcf0RTAC_eVo_e434WzVpdXNL3UKexO0g&amp;sensor=false" alt="" width="70" height="71" /></a>It&#8217;s been almost 5 years since Google launched the <em>Google Maps for mobile</em> application to help you get where you need to go from your phone rather than using an A-Z map. Today in 2010,<a href="http://googlemobile.blogspot.com/2010/08/to-100-million-and-beyond-with-google.html" target="_blank"> more than 100 million of us use Google Map</a>s on a monthly basis to get from A to B, find nearby places, find our way home after long nights, and more. Not good news for <a href="http://www.tomtom.com/">TomTom</a> and <a href="http://www.garmin.com/">Garmin</a>!</span></strong></p>
<h2><strong>Nokia shuts the doors to its Social Networks Beta Trial. </strong></h2>
<p><strong><span style="font-weight: normal;">The Finish mobile phone manufacturer announced that they are now closing the <a href="http://betalabs.nokia.com/apps/nokia-messaging-for-social-networks-beta">Nokia Messaging for Social Networks</a> beta program. Alongside this announcement, they also mentioned that the feedback forums at Nokia Beta Labs won&#8217;t be actively monitored anymore and that Nokia Messaging for Social Networks will be taken out of the list of active trials. In practice this also means all beta users will no longer have access to the service anymore.</span></strong></p>
<p>Nokia Messaging for Social Network&#8217;s teams are now focusing on delivering a similar experience on Symbian^3 and its star new handset, the N8. Read the full story here: <a href="http://betalabs.nokia.com/blog/2010/08/20/nokia-messaging-for-social-networks-beta-trial-closed">Nokia Messaging for Social Networks Beta trial closed</a>.</p>
<h2><strong>Facebook&#8217;s iPhone app now has 102 million users. </strong></h2>
<p><strong><span style="font-weight: normal;"><a href="http://blog.lifeisbetteron.com/"><img class="alignleft size-thumbnail wp-image-1366" title="Facebook on iPhone touch" src="http://blog.lifeisbetteron.com/wp-content/uploads/2010/08/facebook-iphone-30-150x150.jpg" alt="" width="150" height="150" /></a>Plus another 57 million on BlackBerry and 12 million on Android. It&#8217;s crazy how fast the smartphone market has grown in the past few years. Facebook&#8217;s recent announced that it has over 150 million active users is considerably wrong by judging the published application statistics. Each applications respective pages on <a href="http://www.mobile-ent.biz/news/38330/Facebooks-iPhone-app-now-has-102m-users" target="_blank">Facebook reveals that iPhone app has in fact over 102.2 million monthly active users</a>, another 57 on RIM&#8217;s Blackberry and 11.9 million on Android. Let&#8217;s not forget the 5 million or so users on the other handsets such as Palm, Sidekick and INQ. Those of you using Facebook on your iPhone will know of the new <a href="http://blog.facebook.com/blog.php?post=418175202130">Places</a> update. Places is a FourSquare like feature for Facebook which allows users to tag each other in places, and is already raising concerns over privacy in the US. we suggest you follow this guide and update your privacy settings.</span></strong></p>
<h2><strong>157 Mobile App Stats You Should Know About.</strong></h2>
<p><strong><span style="font-weight: normal;"><a href="http://twitter.com/stuartdredge">Stuart Dredge</a> from <a href="http://www.mobile-ent.biz/">Mobile Entertainment</a> published a really interesting presentation on slideshare, sharing 157 mobile applications statistics that we all should know about. Make sure you take 5 minutes to have a look at it!</span></strong></p>
<div id="__ss_5012860" style="width: 425px; text-align: center;"><strong><a title="157 Mobile App Stats You Should Know About" href="http://www.slideshare.net/stuartdredge/157-mobile-app-stats-you-should-know-about">157 Mobile App Stats You Should Know About</a></strong></div>
<p style="text-align: center;"><object id="__sse5012860" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=apps-research-2-100819110824-phpapp02&amp;rel=0&amp;stripped_title=157-mobile-app-stats-you-should-know-about" /><param name="name" value="__sse5012860" /><param name="allowfullscreen" value="true" /><embed id="__sse5012860" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=apps-research-2-100819110824-phpapp02&amp;rel=0&amp;stripped_title=157-mobile-app-stats-you-should-know-about" name="__sse5012860" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<h2><strong>Send us to SXSW. </strong></h2>
<p><strong><span style="font-weight: normal;">In case <a href="http://blog.lifeisbetteron.com/2010/08/24/send-sxsw/">you missed it yesterday</a> we just want to remind you that we’d really like to present ON at  SXSW and we therefore need your vote <strong><a href="http://panelpicker.sxsw.com/ideas/view/8272">here</a></strong>. Voting ends on Friday (yes this Friday) so thumbs up for ON everyone! :-)</span></strong></p>
<p>And of course if you’d like to chat about mobiles and industry news please let us know on Twitter and Facebook!</p>
<p style="text-align: justify;">
<p style="text-align: justify;">
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		<title>Send us to SXSW 2011!</title>
		<link>http://blog.lifeisbetteron.com/2010/08/24/send-sxsw/</link>
		<comments>http://blog.lifeisbetteron.com/2010/08/24/send-sxsw/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 11:38:59 +0000</pubDate>
		<dc:creator>Aurelien</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[mobile patterns]]></category>
		<category><![CDATA[sxsw]]></category>
		<category><![CDATA[sxsw interactive]]></category>
		<category><![CDATA[sxsw panel]]></category>

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		<description><![CDATA[Every year since 1987, South By South West (commonly known as SXSW) brings together a bunch of people interested in film, interactive trends and music in Austin, US. This year,&#8230; <a href="http://blog.lifeisbetteron.com/2010/08/24/send-sxsw/" class="excerpt-readmore">&#8230;read more</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://panelpicker.sxsw.com/ideas/view/8272"><img class="alignleft size-full wp-image-1336" title="panel picker" src="http://blog.lifeisbetteron.com/wp-content/uploads/2010/08/panel-picker.png" alt="" width="148" height="131" /></a><br />
Every year since 1987, <a href="http://www.sxsw.com/">South By South West</a> (commonly known as SXSW) brings together a bunch of people interested in film, interactive trends and music in Austin, US.</p>
<p>This year, ON has the opportunity to travel to Austin and to present ON&#8217;s concept, background and story around the topic: &#8220;<a href="http://panelpicker.sxsw.com/ideas/view/8272"><strong>Emerging Mobile Patterns</strong></a>&#8221; and we need your votes!</p>
<p style="text-align: justify;"><strong>If you want to send Giles Corbett and the ON team to Texas then there&#8217;s only one option: </strong><a href="http://panelpicker.sxsw.com/users/register?return=/ideas/index/7"><strong>register</strong></a><strong> then vote for our panel </strong><a href="http://panelpicker.sxsw.com/ideas/view/8272"><strong>Emerging mobile patterns</strong></a><strong> </strong><a href="http://panelpicker.sxsw.com/ideas/view/8272"><strong>here</strong></a></p>
<p style="padding-left: 60px; text-align: justify;">&#8220;Facebook, Twitter, Flickr&#8230; the Internet and social networks have changed the way we share things in the public space and the recent evolutions in mobiles both in terms of technical evolutions and users behaviours is bringing this to a whole new level. The way we use phones is indeed changing and making mobiles a much better, more human, more elegant, more pertinent communications platform. Many of the greatest changes in the way we communicate are now coming from the behaviours and attitudes from within the social networking space, currently the fastest growing form of communication and more importantly form of sharing. The benefits of merging presences on all channels: sms, calls, messages, IMs into threaded conversations are so great that it appears ineluctable. However bringing our social net into our mobile phones is generating a new set of challenges that raise fundamental issues around privacy, data ownership and identity.</p>
<ul style="padding-left: 60px; text-align: justify;">
<li>Privacy: We share lots of content online but we want to keep some of those things secret. As we take social conversations mainstream, we need to explore interfaces that manage multiple identities for different groups of people</li>
<li>Personal ties: Some people are more meaningful than others: for a typical human, 4-7 people are special and one is extra-special. Sociologists call these our “strong ties&#8221;</li>
<li>Memory: We spend much of our lives on our mobile and all of this is moving into the social ether. But for how long?&#8221;</li>
</ul>
<p style="text-align: justify;">So remember, if you liked <a href="http://blog.lifeisbetteron.com/2010/07/26/presenting-on-at-ted-global-2010/">Giles&#8217; presentation at TED Global 2010</a> and you want the ON team to go present the app at next year&#8217;s SXSW, <a href="http://panelpicker.sxsw.com/ideas/view/8272"><strong>vote for us before Friday</strong></a>!</p>
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		<title>Rémy Bourganel at Lift Marseille 2010: Metaphors for aggregated information</title>
		<link>http://blog.lifeisbetteron.com/2010/08/23/remy-bourganel-at-lift-marseille-2010-metaphors-for-aggregated-information/</link>
		<comments>http://blog.lifeisbetteron.com/2010/08/23/remy-bourganel-at-lift-marseille-2010-metaphors-for-aggregated-information/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 08:50:29 +0000</pubDate>
		<dc:creator>Remy Bourganel</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Flipboard]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Lift]]></category>
		<category><![CDATA[Lift Marseille 2010]]></category>
		<category><![CDATA[Manuel Lima]]></category>
		<category><![CDATA[Rémy Bourganel]]></category>
		<category><![CDATA[Stefana Broadbent]]></category>
		<category><![CDATA[user experience]]></category>

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		<description><![CDATA[Lift conference returned to Marseille, France last July, for the second year in a row. The Lift Marseille 2010 theme was &#8216;dot.real, webify the real world&#8216;. Lift is a series&#8230; <a href="http://blog.lifeisbetteron.com/2010/08/23/remy-bourganel-at-lift-marseille-2010-metaphors-for-aggregated-information/" class="excerpt-readmore">&#8230;read more</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/geoffreydorne/"><img class="size-full wp-image-1314 alignleft" title="remy bourganel" src="http://blog.lifeisbetteron.com/wp-content/uploads/2010/08/remy-bourganel.jpg" alt="" width="237" height="233" /></a></p>
<p>Lift conference returned to <a href="http://maps.google.co.uk/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=Marseille,+France&amp;sll=53.800651,-4.064941&amp;sspn=19.721073,39.506836&amp;ie=UTF8&amp;hq=&amp;hnear=Marseilles,+Bouches-du-Rhone,+Provence-Alpes-C%C3%B4te+d'Azur,+France&amp;ll=43.297198,5.381927&amp;spn=0.756607,1.234589&amp;t=h&amp;z=10">Marseille, France</a> last July, for the second year in a row. The <a href="http://www.liftconference.com/">Lift Marseille 2010</a> theme was &#8216;<strong>dot.real, webify the real world</strong>&#8216;.</p>
<p style="text-align: justify;">Lift is a series of events built around a community of pioneers who get together in Europe and Asia to explore the social implications of new technologies. Each conference is a chance to turn innovation into opportunities by anticipating the major shifts ahead, and meet the people who drive them.</p>
<p style="text-align: justify;">During the session focusing on &#8216;embracing complexity&#8217; with my friends <a href="http://www.liftconference.com/fr/person/stefana-broadbent">Stefana Broadbent</a> and <a href="http://www.liftconference.com/fr/person/Manuel-Lima">Manuel Lima</a>, I took the stage to speak about &#8216;<strong>metaphors for aggregated information</strong>&#8216;.</p>
<p style="text-align: justify;">© - Picture by <a href="http://www.flickr.com/photos/geoffreydorne/">Geoffrey Dorne</a></p>
<p style="text-align: justify;">As mobile &#8216;phones&#8217; are moving toward an open innovation space, we see innovation accelerate very rapidly and single-purpose social applications expand while fragmenting the user experience. There is no mobile platform yet trying to integrate these single-purpose apps elegantly.</p>
<p style="text-align: justify;">The recently launched <a href="http://www.flipboard.com/">Flipboard</a> app for iPad is somehow heading in this direction, it&#8217;s elegantly executed but with only one metaphor (the newspaper layout pages) for all aggregated channels including FB and twitter. If we focus on mobile communication and look a bit closer at how these information relate to each other as if they were to be all navigated into one space, it appears that there are in fact not that many classes of information but the framework of metaphors to navigate them is really missing. <a href="http://www.lifeisbetteron.com/">ON</a> is exploring this kind of navigation where all social apps fit into the framework exploration.</p>
<p style="text-align: justify;">You can have a look at the <a href="http://www.slideshare.net/LifeIsBetterON/rmy-bourganel-for-lift-marseille-2010">presentation I made at Lift Marseille 2010</a> below:</p>
<p style="text-align: center;"><object id="__sse5018388" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=liftmarseille2010-100820071618-phpapp02&amp;rel=0&amp;stripped_title=rmy-bourganel-for-lift-marseille-2010" /><param name="name" value="__sse5018388" /><param name="allowfullscreen" value="true" /><embed id="__sse5018388" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=liftmarseille2010-100820071618-phpapp02&amp;rel=0&amp;stripped_title=rmy-bourganel-for-lift-marseille-2010" name="__sse5018388" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Please get in touch with on on <a href="http://twitter.com/lifeisbetteron">Twitter</a>, <a href="http://www.facebook.com/lifeisbetteron">Facebook</a> or by <a href="http://blog.lifeisbetteron.com/about-this-blog/">e-mail</a> if you want to chat with the team and myself around ON&#8217;s user interface, or any other topics :)</p>
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		<title>How to market a mobile application? A few insights from last month’s MoMoLo</title>
		<link>http://blog.lifeisbetteron.com/2010/08/19/how-to-market-a-mobile-application-a-few-insights-from-last-month-momolo/</link>
		<comments>http://blog.lifeisbetteron.com/2010/08/19/how-to-market-a-mobile-application-a-few-insights-from-last-month-momolo/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 17:33:26 +0000</pubDate>
		<dc:creator>Aurelien</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[7Digital]]></category>
		<category><![CDATA[Alyssa Tisne]]></category>
		<category><![CDATA[Ben Scott-Robinson]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[Chris Bourke]]></category>
		<category><![CDATA[Dave Burrows]]></category>
		<category><![CDATA[Eli Camilleri]]></category>
		<category><![CDATA[Interchange Group]]></category>
		<category><![CDATA[Mike Kirkup]]></category>
		<category><![CDATA[Mobext]]></category>
		<category><![CDATA[mobile monday london]]></category>
		<category><![CDATA[momolom]]></category>
		<category><![CDATA[Tony Pearce]]></category>
		<category><![CDATA[We Love Mobile]]></category>

		<guid isPermaLink="false">http://blog.lifeisbetteron.com/?p=1270</guid>
		<description><![CDATA[So, the app you’ve been designing and coding for last couple of months is ready and you’ve just submitted it to the app store. ‘Job done’ you think. Unfortunately, it’s&#8230; <a href="http://blog.lifeisbetteron.com/2010/08/19/how-to-market-a-mobile-application-a-few-insights-from-last-month-momolo/" class="excerpt-readmore">&#8230;read more</a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">So, the app you’ve been designing and coding for last couple of months is ready and you’ve just submitted it to the app store. ‘Job done’ you think. Unfortunately, it’s just the beginning. There’s a lot more left to do to really get it over the line.</p>
<p style="text-align: justify;">July’s Mobile Monday London entitled “<a href="http://momolo.org/pastevent.jsp?eventid=101">200,000 apps, Where’s mine?</a>” posited that it was pretty easy to launch an app several years ago, when the only big app store was Apple’s, and only a few hundreds of applications were available on it.</p>
<p style="text-align: justify;">Since then, app stores have multiplied and mobile users now find themselves dealing with a wide range of choice making it increasingly hard for developers to get users paying attention to their wares.</p>
<p style="text-align: justify;">This month’s panel was a pretty sterling line-up even by MoMoLo standards:</p>
<ul style="text-align: justify;">
<li><a href="https://twitter.com/bcsr">Ben      Scott-Robinson</a> &#8211; Creative Director and <a href="http://www.welovemobile.co.uk/">We Love Mobile</a> and Chairman of the panel</li>
<li><a href="http://uk.linkedin.com/in/chrisbourke">Chris Bourke</a> – MD at <a href="http://www.mobext.mobi/">Mobext</a></li>
<li>Dave Burrows &#8211; Director of      R&amp;D at <a href="http://www.interchangegroup.com/">Interchange      Group</a></li>
<li>Alyssa Tisne &#8211; VP Strategic      Partnerships at <a href="http://www.7digital.com/">7Digital</a></li>
<li><a href="https://twitter.com/tonypearce1">Tony Pearce</a> &#8211; <a href="http://teepeegames.com/">TeePee Games</a>’s CEO</li>
<li><a href="http://uk.linkedin.com/in/elizabettacamilleri">Eli Camilleri</a> –      Asssociate at <a href="http://www.visionmobile.com/">Vision Mobile</a></li>
<li><a href="http://ca.linkedin.com/in/mikekirkup">Mike Kirkup</a> – Head of      developers relationships at BlackBerry</li>
</ul>
<p style="text-align: justify;">From the off, the panel were quick to remind us that the success of an app depends foremost of its quality (user interface, usefulness, experience) and not necessarily on its marketing budget after all: the better app is, the more you get recommended.</p>
<p style="text-align: justify;">Chris from Mobext highlighted the importance of the Beta Testing phase: developers shouldn’t focus on getting the app tried by their friends, colleagues and family, but a wider and more impartial audience.</p>
<p style="text-align: justify;">Vision Mobile’s <a href="http://www.visionmobile.com/research.php#devecon">Developer Economics 2010</a> report showed that only 40% of developers use peer reviewing.</p>
<p style="text-align: center;"><a href="http://www.flickr.com/photos/lifeisbetteron/"><img class="aligncenter" title="Mobile Monday london july 2010" src="http://farm5.static.flickr.com/4140/4809785119_2c62cdc17e.jpg" alt="" width="500" height="333" /></a></p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p style="text-align: justify;"><strong>Targeting</strong></p>
<p style="text-align: justify;">Even if developers research and target their audience before developing; they should also think about who their marketing target is. As highlighted by Eli, sometimes an app user is not necessarily the app purchaser.</p>
<p style="text-align: justify;"><span id="more-1270"></span></p>
<p style="text-align: justify;">Identifying user profiles is key to leading effective marketing strategies.</p>
<p style="text-align: justify;">Some documents such as <a href="http://metrics.admob.com/">AdMob reports</a>, Opera Mini’s <a href="http://www.opera.com/smw/">State of Mobile Web</a> or Millennial Media’s <a href="http://www.millennialmedia.com/research/smart/">S.M.A.R.T report</a> are regularly updated, useful tools for sourcing data and demographics.</p>
<p style="text-align: justify;"><strong> </strong></p>
<p style="text-align: justify;"><strong>Driving awareness around your app</strong></p>
<p style="text-align: justify;">Tony made came up with an interesting point: there are more than 250,000 apps (including 35,000 games) on the biggest social network in the world: Facebook, and no one can name more than 3. Except Mafia Wars and Farmville, how many others can you mention? The Facebook app world is the “Wild West”, so why should mobile apps be any different? So how can you get seen and heard in such an environment?</p>
<p style="text-align: justify;">Being ranked in Apple’s TOP 25 applications represents lots of work and luck says Mike, and developers should target a specific niche instead of trying to target everyone.</p>
<p style="text-align: justify;">Great &#8211; but how do you target a niche? Well, old methods are still the most effective: get in touch with influencers in the community you’re targeting, ensure you have a presence on forums etc etc&#8230;</p>
<p style="text-align: justify;">Chris says that the best way to get known remains word of mouth: make some noise around your app and cause some trouble, people will download it, try it and recommend to their friends.</p>
<p style="text-align: justify;"><em>Sponsorship model</em></p>
<p style="text-align: justify;">7 Digital’s Alyssa put forward the idea of implementing a partnership and sponsorship model in order to reach a specific target, taking the example of 7 Digital’s partnership with <a href="http://www.shazam.com/">Shazam</a> and <a href="http://www.last.fm/">Last.fm</a> to get in order to get in touch with communities of music lovers.</p>
<p style="text-align: justify;"><em>Integrated communications</em></p>
<p style="text-align: justify;">Another trick is not to forget traditional media as well as offline marketing. Eli mentioned the <a href="http://www.thersa.org/">Royal Society of Arts iPhone app</a> example: the app was pushed at the entrance by ticket sellers.</p>
<p style="text-align: justify;">As Helen highlights <a href="http://technokitten.blogspot.com/2010/07/marketing-mobile-apps-other-stories.html">on her blog</a>, speaking opportunities during conferences and industry related events are the best way to get some visibility from early adopters.</p>
<p style="text-align: justify;"><strong>Social application stores</strong></p>
<p style="text-align: justify;">Online app stores such as <a href="http://www.androlib.com/">Androlib</a> and <a href="http://www.appolicious.com/">Appolicious</a> are the social version of mobile app stores, enabling app users to share apps with their friends and get in touch with people using the same profile as them. Those websites can also be a tool for developers to identify trends and benchmark their work. Get your app in there and follow the reviews, get in touch with your users and take into account their remarks.</p>
<p style="text-align: justify;">It’s obvious, but don’t forget to get in touch with app review blogs, and if the criticisms are negative, do not hesitate to respond and to justify yourself.</p>
<p><a href="http://www.flickr.com/photos/lifeisbetteron/"><img class="alignnone" title="mobile monday london july 2010" src="http://farm5.static.flickr.com/4095/4810428410_4ee4f3ae6d_m.jpg" alt="" width="270" height="180" /></a><a href="http://www.flickr.com/photos/lifeisbetteron/"><img class="alignnone" title="mobile monday london july 2010" src="http://farm5.static.flickr.com/4096/4809801103_1757e22fe5_m.jpg" alt="" width="270" height="180" /></a></p>
<p>As the panel said, it’s really hard to cover this hot topic in one hour but below you’ll find some links about application marketing:</p>
<ul>
<li>Summary of the event on the Mobile Monday London’s blog: <a href="http://www.mobilemonday.org.uk/2010/07/round-up-200000-apps-wheres-mine.html">Round-up:      200,000 apps, where’s mine?</a></li>
<li><a href="http://www.smashingmagazine.com/2010/03/03/how-to-market-your-mobile-app/">How      To Market Your Mobile Application</a> from the always good <a href="http://www.smashingmagazine.com/">Smashing Magazine</a></li>
<li>Have a look to this <a href="http://www.slideshare.net/misteroo/how-to-market-your-app">bright slide-share presentation</a> shared by <a href="http://twitter.com/ourielohayon">Ouriel Ohayon</a></li>
</ul>
<p style="text-align: center;"><object id="__sse2990972" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=2010-01marketyouriphoneappfabernovel-100125143710-phpapp02&amp;rel=0&amp;stripped_title=how-to-market-your-app" /><param name="name" value="__sse2990972" /><param name="allowfullscreen" value="true" /><embed id="__sse2990972" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=2010-01marketyouriphoneappfabernovel-100125143710-phpapp02&amp;rel=0&amp;stripped_title=how-to-market-your-app" name="__sse2990972" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>No Mobile Monday event for August, but the ON team will attend the <a href="http://overtheair.org/blog/">Over The Air</a> event on the 10<sup>th</sup> and 11<sup>th</sup> of September and the <a href="http://twitter.com/MoMoLondon/status/20808312512">September Demo Night</a>.</p>
<p style="text-align: justify;">In the meantime, get in touch on <a href="http://twitter.com/lifeisbetteron">Twitter</a>, <a href="http://www.facebook.com/lifeisbetteron">Facebook</a> or by mail!</p>
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		<title>Weekly Mobile Mash-up #12</title>
		<link>http://blog.lifeisbetteron.com/2010/08/18/weekly-mobile-mash-up-12/</link>
		<comments>http://blog.lifeisbetteron.com/2010/08/18/weekly-mobile-mash-up-12/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 17:56:57 +0000</pubDate>
		<dc:creator>Aurelien</dc:creator>
				<category><![CDATA[mash-up]]></category>
		<category><![CDATA[app store]]></category>
		<category><![CDATA[dell mobile app store]]></category>
		<category><![CDATA[Digitmes]]></category>
		<category><![CDATA[Eric Schmidt]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Motorola’s Droid 2]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[Social Network Analyzer for Privacy]]></category>
		<category><![CDATA[symbian]]></category>
		<category><![CDATA[Voice Actions for Android]]></category>

		<guid isPermaLink="false">http://blog.lifeisbetteron.com/?p=1254</guid>
		<description><![CDATA[The best mobile and privacy news brought to you by the ON team. Mobile industry news Another mobile app store: really? While there are already more than 80 available or&#8230; <a href="http://blog.lifeisbetteron.com/2010/08/18/weekly-mobile-mash-up-12/" class="excerpt-readmore">&#8230;read more</a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">The best mobile and privacy news brought to you by the ON team.</p>
<h2><strong>Mobile industry news</strong></h2>
<ul>
<li><strong>Another      mobile app store: really?</strong> While there are already more      than 80 available or soon-to-be launched app stores in the mobile world,      Dell announced that they are going to launch their own app store, the <a href="http://dellmobileappstore.com/">Dell Mobile App Store</a>.<br />
Let’s remember that Dell isn’t selling any mobile devices, but has a      Tablet PC in the pipelines. How many months/years will it take before Dell      closes it down?<br />
Indeed, the competition is tough, really tough&#8230; The first independent      application store – GetJar – had to raise <a href="http://news.cnet.com/8301-17939_109-20008686-2.html">$11 million at the end of      June</a> &#8211; <a href="http://bit.ly/drQBJE">http://bit.ly/drQBJE</a></li>
<li><strong>Android keeps innovating</strong>: Google held a press conference      last week introducing Voice Actions for Android. This bunch of speaking      commands will enable Google phone’s users to manage their whole device only      with their voice like sending a text, listening to a track, using a map…<br />
Google also highlighted that 25% of searches are already made by voice on      Android.<br />
Sounds awesome isn’t it? Have a look at the video below to find more. To try it out you’ll need to have Android 2.2 (Froyo) or to buy a      Motorola’s Droid 2 if you’re based in the US &#8211; <a href="http://bit.ly/duMEA5">http://bit.ly/duMEA5</a></li>
</ul>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/gGbYVvU0Z5s?fs=1&amp;hl=en_GB&amp;color1=0x5d1719&amp;color2=0xcd311b" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/gGbYVvU0Z5s?fs=1&amp;hl=en_GB&amp;color1=0x5d1719&amp;color2=0xcd311b" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<ul>
<li><strong>Smartphone market growth…</strong> <a href="http://www.digitimes.com/news/a20100817VL201.html">Digitmes </a>published figures that give an interesting perspective on how the smartphone market is growing: smartphone shipments for 2010 will surpass 280 million units (+57% compared to 2009). Android will be the most popular device, thanks to Sony Ericsson, LG and Samsung’s Android handsets. However Symbian will still be the leader of the market.
<div id="_mcePaste">This study’s conclusions meet Gartner study’s ones that we mentioned in the <a href="http://blog.lifeisbetteron.com/2010/08/11/weekly-mobile-mash-up-11/">mash-up #11 last week</a> - <a href="http://bit.ly/99uC8D">http://bit.ly/99uC8D</a></div>
</li>
</ul>
<p><span id="more-1254"></span></p>
<ul>
<li><strong>Are iPads suspected of being vampires</strong>: A recent study showed that 25% of      UK iPads never see the sunlight, as only 16% of iPad owners regularly take      out their tablet &#8211; <a href="http://bit.ly/94tHTW">http://bit.ly/94tHTW</a></li>
<li><strong>The Future of Mobile:</strong> Google’s Android developer advocate      <a href="http://twitter.com/retomeier">Reto Meier</a> published his      theories about where mobile interfaces are heading, with four major –maybe      a tad over optimistic- predictions:
<ul>
<li>5       years from now, we&#8217;ll have the first widely-available flexible displays       and built in HD projectors</li>
<li>10       years from now, transparent LCD patches that can be applied to regular       glasses will be available.</li>
<li>10       years from now, full virtual keyboards and voice input eliminate physical       keyboards entirely.</li>
<li>20       years from now, we&#8217;ll have contact lenses that project a visual feed       directly onto your retina.</li>
<li>20       years, from now, we&#8217;ll interface with computers through mind control.Read the full story on Technology Review: <a href="http://bit.ly/9tAiie">http://bit.ly/9tAiie</a>. And for fun, that’s how AT&amp;T saw the future in 1993. Old school but pretty dead-on!</li>
</ul>
</li>
</ul>
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<h2><strong>Privacy</strong></h2>
<ul>
<li><strong>Eric Schmidt’s tips:</strong> Google’s CEO shared his tips for      people who don&#8217;t want to appear on Google’s search results: Change your identity. A bit radical in our opinion. Maybe that&#8217;s the only solution to <a href="http://blog.lifeisbetteron.com/2010/08/11/weekly-mobile-mash-up-11/">Google’s      evil plan unveiled by</a> <a href="http://twitter.com/jvascellaro">Jessica      Vascellaro</a> last week &#8211; <a href="http://bit.ly/dtomdF">http://bit.ly/dtomdF</a></li>
<li><a href="http://bit.ly/dtomdF"></a><strong>SNAP, the privacy checker:</strong> <a href="http://itunes.apple.com/us/app/s-n-a-p/id384773305?mt=8"><strong>S</strong>ocial <strong>N</strong>etwork <strong>A</strong>nalyzer for <strong>P</strong>rivacy</a> is an iPhone app that checks how secure and private your Facebook profile is.<br />
You might want      to see what your ex or your boss can learn about you by checking your      profile on Facebook.Then that’s probably the app you need. And if you      want to manage your social networks efficiently, well, <a href="http://blog.lifeisbetteron.com/2010/06/11/how-to-join-on/">you know      where to download ON</a>.</li>
</ul>
<p style="text-align: center;"><a href="http://blog.lifeisbetteron.com/2010/08/18/weekly-mobile-mash-up-12/"><img class="aligncenter" title="SNAP" src="http://a1.phobos.apple.com/us/r1000/026/Purple/32/8e/13/mzl.dlinyofn.320x480-75.jpg" alt="" width="320" height="480" /></a></p>
<p>Don’t hesitate to share and chat with us around mobile industry news and privacy issues on <a href="http://twitter.com/lifeisbetteron">Twitter</a> or on <a href="http://www.facebook.com/lifeisbetteron">Facebook</a>!</p>
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		<title>ON: new web interface and new Twitter identification</title>
		<link>http://blog.lifeisbetteron.com/2010/08/16/on-new-web-interface/</link>
		<comments>http://blog.lifeisbetteron.com/2010/08/16/on-new-web-interface/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 15:37:19 +0000</pubDate>
		<dc:creator>Romain Pabot</dc:creator>
				<category><![CDATA[Beta Releases]]></category>
		<category><![CDATA[oAuth]]></category>
		<category><![CDATA[On]]></category>
		<category><![CDATA[Open Authorization]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blog.lifeisbetteron.com/?p=1224</guid>
		<description><![CDATA[Hey everyone, just a quick note to let you know that we’ve just updated ON’s web interface. A new version of ON for Android will be coming along shortly with&#8230; <a href="http://blog.lifeisbetteron.com/2010/08/16/on-new-web-interface/" class="excerpt-readmore">&#8230;read more</a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Hey everyone, just a quick note to let you know that we’ve just updated ON’s web interface. A new version of ON for Android will be coming along shortly with lots of new features which we’ll announce here in full in the not-too-distant future.</p>
<p style="text-align: justify;">Here are some of the new features and a few other major improvements:</p>
<p style="text-align: justify;"><strong> </strong> <strong>oAuth for Twitter</strong></p>
<p style="text-align: justify;">ON is now using the <a href="http://oauth.net/">Open Authorization</a> standard to link ON accounts to Twitter accounts. It won’t change the way you’re currently using Twitter with ON, but you need to login to ON’s web interface to re-authorize ON to access your Twitter stream.  Don’t worry, that’s easy :):</p>
<p><strong>1. </strong>Go to <a href="http://www.lifeisbetteron.com/">lifeisbetteron.com</a> and sign-in with your usual login and password<br />
<strong>2.</strong> Go on the A.Z list tab and click on Twitter’s logo<br />
<strong>3.</strong> A Twitter pop-up menu will open, asking for your Twitter username and password<a href="http://blog.lifeisbetteron.com/wp-content/uploads/2010/08/twitter-pop-up-small.png" rel="shadowbox[post-1224];player=img;"><img class="alignnone size-full wp-image-1225" title="twitter pop up-small" src="http://blog.lifeisbetteron.com/wp-content/uploads/2010/08/twitter-pop-up-small.png" alt="" width="600" height="345" /></a><br />
<strong>4.</strong> Once you have filled in the credentials, click on Allow when you are asked “<em>Allow ON access?” </em>(On will never have access to your personal information’s such as your password)</p>
<ul style="text-align: justify;"></ul>
<p style="text-align: justify;">
<p style="text-align: justify;"><strong>General improvements:</strong></p>
<ul style="text-align: justify;">
<li>on a-z, click on the phone icon, enter your phone number and we will send you a SMS with a link to the Android Market</li>
<li>use the keyboard to scroll into the lists</li>
<li>The text on the contact point validation page is now contextual depending on whether you’ve registered of added a new contact point, your contact point (mobile/mail) and your browser</li>
</ul>
<p style="text-align: justify;"><strong>A.Z. list:</strong></p>
<ul style="text-align: justify;">
<li>you can now check how your contacts are seeing you and which information (activity, availability, picture and location) you are sharing</li>
<li>Search is now performed on names, contact points and addresses</li>
<li>Delete your contact&#8217;s picture in “edit contact”</li>
</ul>
<p style="text-align: justify;"><strong> </strong> <strong>Latest tab:</strong></p>
<ul style="text-align: justify;">
<li>You can now see badges on your contact avatars if you have some unread messages coming from them (SMS, chat messages or missed calls)</li>
<li>in the conversation with a contact, the filters (1to1 | feeds | all) are dynamic and are visible only if you have messages or feeds for them</li>
<li>SMS coming from ON now get the system avatar</li>
<li>On a contact card, the URLs shared by your contacts in their activities are clickable in the header of the card</li>
</ul>
<p style="text-align: justify;"><strong> </strong> <strong>Worlds tab:</strong></p>
<ul style="text-align: justify;">
<li>We’ve added a &#8216;don&#8217;t share my place&#8217; option if you want to clean up a place previously broadcasted and long addresses are now correctly displayed</li>
<li>Shared place accuracy slider now displays the level of the accuracy (street/town/zipcode/state/country)</li>
<li>Delete the picture you are sharing and select one of the default avatars in ‘edit world’</li>
<li>Drag and drop contacts from one world to another, they will automatically be moved to the new world and removed from the old one</li>
<li>Edit saved places</li>
</ul>
<p style="text-align: justify;">Please share your thoughts with us as your opinion helps us improve the app! Get in touch on <a href="http://twitter.com/lifeisbetteron">Twitter</a>, <a href="https://facebook.com/lifeisbetteron">Facebook</a> or by <a href="http://blog.lifeisbetteron.com/about-this-blog/">email</a>.</p>
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		<title>Weekly mobile mash-up #11</title>
		<link>http://blog.lifeisbetteron.com/2010/08/11/weekly-mobile-mash-up-11/</link>
		<comments>http://blog.lifeisbetteron.com/2010/08/11/weekly-mobile-mash-up-11/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 15:46:19 +0000</pubDate>
		<dc:creator>Aurelien</dc:creator>
				<category><![CDATA[mash-up]]></category>
		<category><![CDATA[9to5mac]]></category>
		<category><![CDATA[BlackBerry]]></category>
		<category><![CDATA[Canalys]]></category>
		<category><![CDATA[Eric Schmidt]]></category>
		<category><![CDATA[FaceTime]]></category>
		<category><![CDATA[Garmin]]></category>
		<category><![CDATA[iSuppli]]></category>
		<category><![CDATA[Jack Dorsey]]></category>
		<category><![CDATA[Mark Papermaster]]></category>
		<category><![CDATA[Ministry of Industry and Information Technology]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[Square]]></category>
		<category><![CDATA[Worldwide Quarterly Mobile Phone Tracker]]></category>

		<guid isPermaLink="false">http://blog.lifeisbetteron.com/?p=1205</guid>
		<description><![CDATA[Here are the latest summer mobile industry news! Mobile Industry News State of the Mobile industry: According to IDC’s Worldwide Quarterly Mobile Phone Tracker, vendors sold 118.3 million units in&#8230; <a href="http://blog.lifeisbetteron.com/2010/08/11/weekly-mobile-mash-up-11/" class="excerpt-readmore">&#8230;read more</a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Here are the latest summer mobile industry news!</p>
<h2><strong>Mobile Industry News</strong></h2>
<ul>
<li style="text-align: justify;"><strong>State of the Mobile industry</strong>: <span style="font-weight: normal;">According to IDC’s </span><a href="http://www.idc.com/getdoc.jsp?containerId=IDC_P8397"><span style="font-weight: normal;">Worldwide Quarterly Mobile Phone Tracker</span></a><span style="font-weight: normal;">, vendors sold 118.3 million units in the first half of 2010: a 54% growth compared to 2009. Android had the highest year-on-year growth rates, RIM and Nokia (in spite of being the leader) the lowest &#8211; </span><span style="font-weight: normal;"><a href="http://bit.ly/dax5HB">http://bit.ly/dax5HB</a></span></li>
</ul>
<p style="text-align: center;"><a href="http://blog.lifeisbetteron.com/wp-content/uploads/2010/08/idc.png" rel="shadowbox[post-1205];player=img;"><img class="alignnone size-full wp-image-1208" title="state of mobile industry nokia market shares" src="http://blog.lifeisbetteron.com/wp-content/uploads/2010/08/idc.png" alt="" width="596" height="246" /></a></p>
<ul>
<li style="text-align: justify;"><strong>Android does (very) well</strong>: <span style="font-weight: normal;">Eric Schmidt announced last week that 200,000 Android phones were sold every day worldwide. That’s a sharp upturn when compared to the 160,000 Android phones </span><a href="http://blog.lifeisbetteron.com/2010/06/30/weekly-mobile-mash-up-5/"><span style="font-weight: normal;">sold every day announced at the end of June</span></a><span style="font-weight: normal;">, and to the 100,000 announced during Google’s IO in May &#8211; </span><a href="http://bit.ly/b7hize"><span style="font-weight: normal;">http://bit.ly/b7hize</span></a></li>
<li style="text-align: justify;"><strong>But Symbian does better</strong>: <span style="font-weight: normal;">According to Canalys, 300,000 Symbian phones are sold every day, that’s to say 50% more than Android. Nevertheless, we can assume that most of those phones are not smartphones and that sales are driven by emerging countries  &#8211; </span><a href="http://bit.ly/8ZLzlO"><span style="font-weight: normal;">http://bit.ly/8ZLzlO</span></a><span style="font-weight: normal;"> </span>
<ul>
<li><span style="font-weight: normal;">Two weeks ago, Canalys </span><a href="http://blog.lifeisbetteron.com/2010/08/04/weekly-mobile-mash-up-10/"><span style="font-weight: normal;">highlighted that Nokia is leading the smartphone market</span></a><span style="font-weight: normal;"> with a 38% share</span></li>
<li><a href="http://twitter.com/joannastern"><span style="font-weight: normal;">Joanna Stern</span></a><span style="font-weight: normal;"> from Engadget had a really interesting chat with Niklas Savander, Nokia’s VP, about the future of the Finish manufacturer: definitely worth a read &#8211; </span><span style="font-weight: normal;"><a href="http://bit.ly/ap9HMZ">http://bit.ly/ap9HMZ</a></span></li>
</ul>
</li>
<li style="text-align: justify;"><strong>FaceTime with 3G</strong>: <em><span style="font-weight: normal;">9to5mac</span></em><span style="font-weight: normal;"> folks quickly compared Facetime against 3G connection and the conclusions are not good for the “not-that-unlimited” data plans: it’s about 3MB per minute &#8211; </span><span style="font-weight: normal;"><a href="http://bit.ly/c5bWny">http://bit.ly/c5bWny</a></span></li>
<li style="text-align: justify;"><strong>Mobile payment is coming</strong>: <span style="font-weight: normal;">The Wall Street Journal unveiled that Jack Dorsey’s mobile payment solution – </span><a href="https://squareup.com/"><span style="font-weight: normal;">Square</span></a><span style="font-weight: normal;"> – should be available at the end of summer &#8211; </span><a href="http://bit.ly/c3kbRb" target="_blank"><span style="font-weight: normal;">http://bit.ly/c3kbRb</span></a>
<ul>
<li><span style="font-weight: normal;">And PayPal launched its new Android app &#8211; </span><a href="http://bit.ly/b4d0Kw"><span style="font-weight: normal;">http://bit.ly/b4d0Kw</span></a></li>
</ul>
</li>
<li style="text-align: justify;"><strong>AntennaGate’s chief cut:</strong> <span style="font-weight: normal;">Mark Papermaster, head of the iPod and iPhone hardware engineering team, is reported to have left Apple (only 18 months after being hired) following the antenna problems on the iPhone 4 &#8211; </span><a href="http://cnt.to/m5q"><span style="font-weight: normal;">http://cnt.to/m5q</span></a></li>
<li style="text-align: justify;"><strong>Mobile navigation:</strong> <span style="font-weight: normal;">GPS manufacturer Garmin said that their mobile apps generated $27 million in Q2 of 2010. Will it be enough to stave off the Google Map tsunami? &#8211; </span><span style="font-weight: normal;"><a href="http://bit.ly/aIScFh" target="_blank">http://bit.ly/aIScFh</a></span></li>
</ul>
<p><span id="more-1205"></span></p>
<h2>Privacy</h2>
<ul>
<li style="text-align: justify;"><strong>Google&#8217;s evil plan for privacy</strong>: <a href="http://twitter.com/wsj">The Wall Street Journal</a> published a confidential Google&#8217;s brainstorming document showing how the giant wants to make the most of the data he&#8217;s got. Have a look here: <a href="http://bit.ly/cn6Hxo ">http://bit.ly/cn6Hxo </a>
<ul>
<li style="text-align: justify;"><a href="http://twitter.com/jvascellaro">Jessica Vascellaro</a> talks to <a href="http://www.linkedin.com/in/simonconstable">Simon Constable</a> about the big privacy issue facing Google &#8212; how far should it go in profiting from its crown jewels-the vast trove of data it possesses about people&#8217;s activities?</li>
</ul>
</li>
</ul>
<p style="text-align: center;"><object id="wsj_fp" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="522" height="354" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="flashvars" value="videoGUID=6E06A4F6-F3E7-441C-B275-36CA238B3C46&amp;playerid=1000&amp;plyMediaEnabled=1&amp;configURL=http://wsj.vo.llnwd.net/o28/players/&amp;autoStart=false" /><param name="src" value="http://online.wsj.com/media/swf/VideoMicroPlayer.swf" /><param name="name" value="anonymous_element_1" /><param name="bgcolor" value="#FFFFFF" /><param name="allowfullscreen" value="true" /><embed id="wsj_fp" type="application/x-shockwave-flash" width="522" height="354" src="http://online.wsj.com/media/swf/VideoMicroPlayer.swf" bgcolor="#FFFFFF" name="anonymous_element_1" flashvars="videoGUID=6E06A4F6-F3E7-441C-B275-36CA238B3C46&amp;playerid=1000&amp;plyMediaEnabled=1&amp;configURL=http://wsj.vo.llnwd.net/o28/players/&amp;autoStart=false" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
© All Rights Reserved &#8211; <a href="http://online.wsj.com/article/SB10001424052748703309704575413553851854026.html?mod=e2tw">Wall Street Journal</a></p>
<ul>
<li style="text-align: justify;"><strong>Apple’s devices have security holes: </strong><span style="font-weight: normal;">The German government claimed that iPhones and iPads have security weaknesses and there are no existing patches to solve them, these allow “potential attackers access to the complete system, including administrator rights” &#8211; </span><span style="font-weight: normal;"><a href="http://bit.ly/cx7zIh" target="_blank">http://bit.ly/cx7zIh</a></span></li>
<li style="text-align: justify;"><strong>BlackBerry in Saudi Arabia:</strong> <span style="font-weight: normal;">BlackBerry and Saudi Arabia reached an agreement regarding the use of BlackBerry phones in the country. The 700,000 Saudi Arabian BlackBerry users can still use their phone, but Saudi Arabia officials will be able to read all text messages they receive, as data will be hosted on local servers. Hard times for privacy &#8211; </span><a href="http://bit.ly/b0beUy"><span style="font-weight: normal;">http://bit.ly/b0beUy</span></a><span style="font-weight: normal;"> </span>
<ul>
<li><span style="font-weight: normal;">Usually every message received on a BlackBerry passes through RIM’s servers in Canada and are encoded, so no one – not even governments – can have access to them</span></li>
<li><span style="font-weight: normal;">US and French governments are forbidding the use of BlackBerry’s in their administrations as they consider the handsets as not being secure enough for use. Back in 2009, Barack Obama had to fight to keep his &#8211; </span><span style="font-weight: normal;"><a href="http://bit.ly/dcCib8">http://bit.ly/dcCib8</a></span></li>
</ul>
</li>
<li style="text-align: justify;"><strong>Apps and privacy</strong>: <a href="http://blog.mylookout.com/2010/07/introducing-the-app-genome-project/">LookOut</a> published this infographic last week to highlight new security vulnerabilities under the app genome project</li>
</ul>
<p style="text-align: center;"><img class="aligncenter" title="Lookout_App_Genome_Project_Infographic" src="http://blog.mylookout.com/wp-content/uploads/2010/07/Lookout_App_Genome_Project_Infographic_072610_smaller.jpg" alt="" width="521" height="292" /></p>
<h2><strong>Mobile statistics and reports</strong></h2>
<ul>
<li style="text-align: justify;"><strong><strong><span style="font-weight: normal;"><strong>Mobile in China</strong>: <a href="http://en.wikipedia.org/wiki/Ministry_of_Industry_and_Information_Technology_of_the_People's_Republic_of_China"><span style="font-weight: normal;">Chinese’s Ministry of Industry and Information Technology</span></a><span style="font-weight: normal;"> said that the number of Chinese mobile users has now reached 805 million, as </span><a href="http://twitter.com/tomiahonen/status/20311483008"><span style="font-weight: normal;">Tomi Ahonen highlighted last week</span></a><span style="font-weight: normal;">, this is more than the US and Western Europe markets combined &#8211; </span><span style="font-weight: normal;"><a href="http://bit.ly/amUP7J">http://bit.ly/amUP7J</a></span></span></strong></strong></li>
<li style="text-align: justify;"><strong><strong><span style="font-weight: normal;"><span style="font-weight: normal;"><a href="http://bit.ly/amUP7J"></a><strong>Mobile app revenue</strong>: <span style="font-weight: normal;">ABI Research found that in 2010, iPhone’s OS will account for 52% of all application revenue. Additionally revenues from mobile application sales continue to decline. Indeed, OS developers (Android, Apple) are supporting low-priced and free applications because they help to market and sell their devices &#8211; </span><span style="font-weight: normal;"><a href="http://bit.ly/9wIsBn">http://bit.ly/9wIsBn</a></span></span></span></strong></strong></li>
<li style="text-align: justify;"><strong><strong><span style="font-weight: normal;"><span style="font-weight: normal;"><span style="font-weight: normal;"><a href="http://bit.ly/9wIsBn"></a><strong>iPhone to be left behind by Android in 2012</strong>: <span style="font-weight: normal;">iSuppli forecasted that by 2012, Android will surpass the iPhone. Number of Android users will reach 75 million smartphones, to iPhones 62 million &#8211; </span><span style="font-weight: normal;"><a href="http://bit.ly/bQAxYH">http://bit.ly/bQAxYH</a></span></span></span></span></strong></strong></li>
</ul>
<p style="text-align: justify;">For more news and insights about the mobile industry, join the conversation on <a href="http://twitter.com/lifeisbetteron">Twitter</a> or on <a href="http://www.facebook.com/lifeisbetteron">Facebook</a>!</p>
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